BTI | Heavy Equipment

Trucks and large earth-moving equipment are always a costly component for a live event. And even when you finally have the pieces onsite and in place, their physical size can prohibit demonstration of features and fine points of detail.

ACTiVATE solved this challenge by creating 360-degree 3D replicas for each piece of equipment. Then, using our 3D software and interactive/touch technology, built 80" touchscreens for customers to spin, zoom and reveal details from cut-aways that could only be achieved in the virtual world.

The interactive screens also archived brochures, videos and other marketing materials so the entire trade show booth was 'paperless'.

After the event, the screens were setup in the lobby and the app was installed on iPads for the sales people to use in the field. Adding even more value to the entire project.